Creating an engaging and user-friendly website is key to keeping visitors on your site. A well-designed mega menu in Gutenberg can make navigation smooth and visually appealing. If you are new to WordPress or the Gutenberg block editor, do not worry.
This guide will walk you through the process of designing a website mega menu in Gutenberg using simple steps and plugins like Essential Blocks. By the end, you will know how to create a WordPress mega menu that is responsive, customizable and optimized for user experience. Let us dive in and explore how to design your website mega menu in Gutenberg.
What Is Mega Menu And Why Use It in Websites?
A mega menu is a type of expandable menu that shows many options at once in a large panel, usually organized into multiple columns or sections. It is perfect for eCommerce stores, agencies, bloggers or business websites that want to organize content beautifully and make navigation effortless. By using it, you not only improve user experience but also keep visitors engaged and guide them quickly to the most important parts of your site.
Now, let us take a look at why you should use a mega menu for your website design:
✅ Improved Site Navigation: Mega menus neatly organize multiple pages, categories, or products so visitors can find what they need instantly.
✅ Faster Information Access: By grouping content in one place, users can jump straight to the right section without endless clicks.
✅ Visual Appeal with Icons & Images: Adding icons or thumbnails makes your menu more eye-catching and easier to scan. For example, a shopping cart icon instantly signals ‘Shop,’ helping users recognize sections faster.
✅ Ideal for Content-Heavy Sites: If you have a large eCommerce store, a news portal or a blog with many categories, mega menus keep everything structured and intuitive.
✅ Better User Experience & Engagement: When visitors can navigate smoothly, they stay longer, explore more, and are less likely to bounce away.
With Gutenberg, WordPress’s block-based editor, designing a mega menu is now more accessible, even for beginners. Plugins like Essential Blocks enhance Gutenberg’s capabilities, allowing you to create advanced menu designs without coding.
Next, we will look at the tools you need to get started.
Essential Blocks Plugin
Essential Blocks Mega Menu lets you create expandable navigation menus with multi-column dropdown layouts, providing visitors with an interactive and engaging browsing experience. Its well-organized visual structure allows users to see all of your website’s navigation options at a glance, making it easier to explore your content and enhancing overall user experience.
Step-by-Step Guide to Design Your Website Mega Menu in Gutenberg
Let us take a look at how to design your website mega menu in Gutenberg using Essential Blocks. This step-by-step mega menu tutorial will guide you through the process, ensuring you can follow along even if you are new to WordPress.
Step 01: How to Activate the Mega Menu Block?
To activate the Mega Menu, go to Essential Blocks and then select Blocks in your WordPress dashboard. Next, toggle the option to enable the block as shown below and then click the Save button to apply the changes.
Step 02: How to Add A Mega Menu Block in Gutenberg?
Within the Header menu, search for the ‘Mega Menu’ block and insert it into the header section. After adding the block, you will see two options: ‘Choose’ or ‘Start blank’. Select ‘Start Blank’ if you want to build the Mega Menu based on your own design preferences.
If you click on ‘Choose’, you will see a selection of pre-made templates for the Mega Menu in Gutenberg.
There are three different layouts to help you create a professional WordPress Mega Menu with ease:
🔶 Minimal Layout: This layout transforms your menu into a multi-column Mega Menu in Gutenberg with a clean and organized style. You can add your website logo, a promo banner placeholder and highlight new features, making it easy for visitors to explore your content.
🔶 Modern Layout: The Modern Layout combines simple menus with category-based WordPress Mega Menus, allowing you to showcase features by category. You can enhance it with icons and your website logo to improve user navigation.
🔶 Elegant Layout: This layout helps you design a multi-column Mega Menu in Gutenberg to highlight different services. It also lets you display your website logo, contact details, and multiple ways for visitors to connect, including social media icons, ensuring a complete and engaging browsing experience.
Step 03: How to Configure the Mega Menu in Gutenberg
Using Essential Blocks, you get full flexibility to customize your menu, including adding hover effects, icons, badges, images, and much more.
After choosing the Start Blank option, you will see the default menu setup. Here, you can add different menu items based on your website’s structure. On the right-hand panel, you can insert menu items and their links.
In this layout, you can add any Gutenberg block your design requires, including features, product categories, content highlights and many other elements to showcase different aspects of your website.
Final Outcome
By following these simple steps and making a few custom adjustments, you can design and style your EB Mega Menu exactly the way you want. This allows you to create a visually appealing, fully functional and user-friendly Mega Menu in Gutenberg for your website.
👉 Want to explore more?
Dive into the Mega Menu documentation to discover all the customization options, styling controls and advanced settings at your fingertips. And if you ever need a helping hand, our support team is just a message away, ready to guide you every step of the way.
How to Optimize Your Mega Menu in Gutenberg for SEO
Now we will explore how to make your Mega Menu in Gutenberg SEO-friendly. A well-optimized menu can boost your website’s visibility on Google and keep users engaged.
▶️ Improve Site Structure
Create a clear menu hierarchy that mirrors your site categories. Keep depth shallow, group related items together, and place top pages at the first level. A tidy structure helps users and search engines understand your website design quickly.
▶️ Enhance Internal Linking
Use the menu to point to high-value pages like categories, services, and cornerstone posts. Use descriptive anchor text, avoid duplicate links that add no value, and keep paths short. Strong internal linking spreads authority across your site and improves crawl coverage.
▶️ Deliver a Better User Experience
Use simple labels that people understand at a glance. Keep columns balanced and easy to scan. Ensure keyboard navigation, focus states, and readable contrast so everyone can use the menu. A smooth experience keeps users on site longer and reduces pogo sticking.
▶️ Optimize for Speed
Load the menu fast to protect rankings and conversions. Keep code light, prefer CSS for simple effects, and defer non critical scripts. Compress and resize images, use modern formats like WebP for menu visuals, and lazy load any media inside panels. Limit custom fonts, use SVG icons, and serve assets from a cache or CDN. Test with PageSpeed Insights and fix anything that slows the first view.
▶️ Use Descriptive Link Text
Make each link clear and keyword-rich. Natural phrases, such as website design or Mega Menu in Gutenberg, help search engines understand context without stuffing.
▶️ Optimize Images
If your menu includes images or icons, add concise alt text that fits the page intent. Keep file sizes small and dimensions exact to avoid layout shifts.
▶️ Link to Important Pages
Feature your money pages in the menu. Surface product categories, key services, pricing, and popular guides so users and crawlers reach them in fewer clicks.
▶️ Keep It Crawlable
Use real anchor tags for links so search engines can follow them. Avoid menu content that only appears after complex scripts. Make sure important links are present in the HTML that the crawler receives.
▶️ Stay Mobile Friendly
Test tap targets, spacing, and open or close behavior on phones. Use simple labels and collapsible sections so the menu is easy to use on small screens.
▶️ Measure and Refine
Track menu interactions in analytics to see what gets clicks. Review heatmaps to find friction, then adjust labels and placement. Retest speed and usability after each change.
In short, a fast, accessible and well-structured Mega Menu in Gutenberg improves discovery, supports rankings and guides users to the pages that matter most.
Final Thoughts on Designing Your Website Mega Menu in Gutenberg
Designing a Mega Menu in Gutenberg does not have to be complicated, especially with Essential Blocks. By setting up the right structure, styling it to match your brand, and optimizing for SEO, you can turn a simple navigation bar into a powerful tool for engagement. A well-built mega menu not only helps visitors find what they need quickly but also strengthens your internal linking and boosts visibility on Google. The result? Faster navigation, better user experience and higher chances of conversions.
Now it is your turn, start building your own mega menu and see how effortless navigation can transform your website.
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Frequently Asked Questions (FAQs) About Mega Menu in Gutenberg
Here are the answers to some of the most frequently asked questions about the Mega Menu in Gutenberg:
🟪 What Is A Mega Menu in Gutenberg?
A Mega Menu in Gutenberg is an advanced navigation menu that displays multiple columns, links, images, or blocks in a single dropdown, making it easier for users to navigate large websites.
🟪 Can Mega Menus be Mobile-Friendly?
Yes. Most Gutenberg Mega Menu blocks, including Essential Blocks, are fully responsive and adjust automatically for mobile and tablet screens.
🟪 Can I Include Images or Icons in My Mega Menu?
Yes. You can add images, icons, and buttons to make your menu more visual and user-friendly. This helps users quickly identify menu sections.
🟪 Does a Mega Menu Improve SEO?
Yes. A well-structured Mega Menu improves site navigation, internal linking, and user experience, which can positively impact your search engine ranking.